Software Engineer · Guadalajara
Pablo
Armenta
Full-stack engineer with 4.5 years shipping products used by 500K+ people. I focus on performance, design systems, and making things feel right.
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About Me
I like building things that feel good to use.
I spent 4.5 years at Envato working across Placeit and Envato Elements, two products with 600K+ combined users. I started on the frontend and grew into full-stack. Along the way I worked on personalization systems, sitewide rebrands, A/B experimentation, and a Core Web Vitals push that took Lighthouse scores from the 60s to the 90s.
My stack is React, TypeScript, Ruby on Rails, and Node.js. I care a lot about performance, design systems, and the small details that make an interface feel polished.
Based in Guadalajara, MX. Open to remote opportunities worldwide.
Frontend
React · TypeScript · Next.js · Neon · Tailwind · GSAP
Backend
Ruby on Rails · Node.js · Express · REST APIs
Performance
Core Web Vitals · Lighthouse · Design Systems · A/B Testing
Platform
Datadog · Segment · ConfigCat · Rollbar
Experience
Where I've worked
Envato Elements
Software Engineer
Apr 2024 — Mar 2026
- Built a personalization aggregator that served 500K+ users, pulling recommendation data from multiple services into one place
- Took full ownership of key parts of the platform-wide dark mode rollout: token system, component migration, and cross-page QA
- Worked on a sitewide rebrand, redesigning asset-type landing pages with a new component-driven design system
- Pushed Lighthouse scores from the 60s to the 90s on desktop (20s to 50s on mobile) in a large legacy codebase where most dependencies couldn't be easily upgraded
Placeit by Envato
Software Engineer
Nov 2021 — Apr 2024
- Started on frontend and grew into full-stack, working with Vanilla JS (ES5) and Ruby on Rails
- Implemented ambient color detection for video mockups so backgrounds would automatically match uploaded media
- Single-handedly redesigned the main site and most subsites for 123K+ monthly active users
- Built GDPR-compliant tracking infrastructure and helped build a server-side A/B experimentation platform that ran 50+ concurrent experiments
UAG
Web Developer
Feb — Aug 2019
- Built an internal marketing automation tool with ASP.NET Core
- First professional exposure to full-stack web development and agile workflows
Education & Certifications
B.S. Software Engineering
Universidad Autónoma de Guadalajara, 2017–2021
Cambridge C2 Proficiency
English, highest level certification
Gray Hat Offensive Security
Ethical hacking and penetration testing
IBM Hackapalooza
4th place, competitive hackathon
Projects
Things I've built
My portfolio site. Built from scratch with WebGL orbs, scroll-driven GSAP animations, adaptive OKLCH color tokens, and glassmorphism that works in both light and dark mode.
Deglosser
In ProgressSearch for any song and get lyrics, BPM, key, samples, and credits all in one page. Pulls from MusicBrainz, Genius, AcousticBrainz, and Cover Art Archive. Full-stack with Neon Postgres and Drizzle.
Envato Elements
Personalization aggregator for 500K+ users, dark mode rollout across the platform, and a Core Web Vitals push that took Lighthouse from the 60s to the 90s.
Placeit by Envato
Redesigned the main site and most subsites for 123K+ users. Built tracking infrastructure and helped build an A/B platform that ran 50+ experiments at a time.
Get in touch
I'm looking for my next full-time remote role. If you think I could be a good fit, I'd love to talk.